Program Advertising
Are you looking to promote your company or services? Triad Stage’s MainStage Theater show programs (playbills) may just be the perfect opportunity for you.
As businesses are forced to adjust to shifting consumer purchasing patterns created by the current economy, Triad Stage is working to help you make the most of your advertising budget – not only by who we are and the high quality of our shows, but by what we can do for you.
Theater patrons are more likely to frequent the businesses that support the local arts, and with our show programs we get your message out to our 42,000 loyal audience members over the course of 10 months and 160 individual MainStage Theater performances.
Our audience is your audience. 65% of Triad Stage patrons come from the Greensboro area, while another 30% come from the greater Triad region. Those are consumers who will patronize businesses and service providers within driving distance, and that’s you.
Take a look at our program ad rates and the advertiser benefits for more information on the perks you get from advertising with Triad Stage. You’ll see we do more than other arts organizations to help your business grow.
At Triad Stage, you’re worth it!
For more information on advertising in Triad Stage’s MainStage programs, contact Director of Sales & Marketing Steven Box at 336.274.0067 ext. 216. And be sure to ask about becoming a Restaurant or Retail Discount Partner - it's great savings, for everyone!
Download a 2011-2012 MainStage Theater program advertising rate and spec sheet/contract.
The Benefits – Great Reasons to Advertise with Triad Stage
Program advertiser index page – We’re glad you’re advertising with us, and because we want our audiences to be able to find you, a listing with your business’s name and the page where your ad appears in each 2011-2012 program.
Different show, different ad – Do you often have new products or services to promote? Move to a new location or have different contact information? Maybe you just want to change the artwork in your ad. Now you can. With programs from other arts organizations, you’re forced to run the same ad all season long, but at Triad Stage, we offer you the option to switch out your ad for every play.* We’ll even send you an email reminder before the deadline for each program.
Complimentary Tickets – 4-Play season advertisers receive two (2) “Good Anytime” ticket vouchers valid for any of the productions in the 2011-2012 MainStage Season.* Use them yourself or give them to customers as a way to say, “Thanks for your patronage”. (Some restrictions apply.)
In print AND on the web – Not only is your ad seen by tens of thousands of Triad area arts lovers, Triad Stage’s website offers a “Our Favorite Links” page where we will place a link to your site for all the world to see before they walk through our doors!
Plus, Our Holiday Email Blast – Become an advertiser before October 27 and your business will be included in our mid-November e-blast sent to our entire e-newsletter list (over 10,000 addresses and growing each month), with encouragement to our audiences and friends to support Triad Stage advertisers with their patronage.
Savvy, civic-minded businesses who advertise with Triad Stage reap the rewards…
- They reach a target market of 3,250 season pass holders and 42,000 audience members, with 24,000+ individual exposures of their ad during over 180 MainStage performances. More than any other Triad area arts organization.
- They communicate to a receptive, ready-made patron base. Surveys confirm that arts patrons generally, and theatre goers specifically, are affluent and connected to their community and prefer to spend with businesses that show similar connection and support of the cultural organizations they patronize.
- Triad Stage playbills have become “keepers” which are read, enjoyed and frequently saved by attendees, as well as being distributed to businesses, organizations and media throughout the Triad and beyond. Advertisers gain even more from this ongoing, exponential visibility.
*Offer available on full-price paid quarter page ads and larger.
